Do you want to manage product portfolio programmes that create long-term value for both the LEGO® brand and our partners? Then join us to help enrich the LEGO experience and build brand loyalty through world-class licensing programmes. Position licensing programmes as an important marketing Tool As part of the Outbound Licensing department in Billund, you will join our team responsible for licensing out the LEGO brand in the hard goods category - such as brick storage, home décor, food & drink, stationery, watches, electronic accessories, etc. In the role as business manager, you will become responsible for developing successful partnerships by uniting our business strategy with that of our partners. More specifically, this means that you will: Negotiate partner contracts in collaboration with the legal team Develop business plans that produce both financial and commercial value for the LEGO Group and its partners Determine the optimal portfolio programme in collaboration with partners as well as the LEGO design, often in a co-creation process Hand over the portfolio programme to the product coordinator and design consultant while continuously working with the partner to optimise marketing and retail execution in collaboration with the licensing retail marketing team. Ensuring the LEGO DNA In a culture that is famous for collaboration and creativity, you will play an active part of building the hard goods licensing portfolio currently consisting of 350 products sold worldwide. You will be joining a dynamic and fun department, where everybody contributes to the management of the partnerships and the product development. Working with the entire value chain, you get to drive, plan and influence our licensing processes, while using your initiative, creativity and entrepreneurial spirit to do things the smartest way possible. Focused on strategy, consumer needs and new ideas To succeed in this role, you understand the value of consumer-driven innovation and co-creation with partners. You are able to think creatively, and at the same time you have a commercial mind-set and understand business model thinking. You know how to make a strong business case, but you also have a desire to see things from a new perspective in order to develop new interesting partnerships. Also, you are able to communicate your ideas to colleagues and partners so the value of the business relationship becomes clear - from both a financial and a branding perspective. Moreover, you have: An international business degree combined with at least 2-3 years of experience in consumer product development, preferably within licensing and the kids segment An understanding of business models and value chains - from business development and manufacturing to selling-in, retail and marketing Strong negotiation and consumer understanding skills, where you are used to working with research and insights to ensure the best long-term business while building brand loyalty. A flexible attitude to working since some meetings with international partners will take place outside of regular working hours Excellent communication skills in English Bringing it to life "You step into an interesting role where you get to make important decisions for the development, sales and marketing of our products, while engaging in long-term partnerships to the mutual benefit of the LEGO Group and our partners around the world," says Michael Thejl Nielsen, Global Category Lead, Hard Goods, LEGO Outbound Licensing. Join the global LEGO® family In the LEGO Group, we succeed together, and you will be part of a global family, where you can use your creativity and enjoy a fun working environment. We look forward to reading your application - please remember to attach a motivated cover letter and a current CV in English, when you apply.
